The Power of Social Media : It can kill or save life.

Father of alleged Prior Lake Snapchat bullies loses job

Please note: this video contains extremely racist language.

Many young cyber bullies don't believe they have had an impact on their victims.

Thousands of people are offering support and encouragement for a Prior Lake, Minnesota family after the father confronted his daughter's bullies in a YouTube video. The father of those bullies lost his job just two days after the video was posted.

Brad Knudson recorded a nearly 6-minute YouTube video complete with racist voicemails from the father of two children who apparently sent his 8th grade daughter Dierdra a series of malicious Snapchats. 

Deron Puro was an independent contractor at a financial firm, and his employer confirmed to Fox 9 on Wednesday that he is no longer associated with that company as of Jan. 21.

Source: myfoxtwincities